Samantha Jane Lever bridges biology, neuroscience and emerging technologies to empower individuals in the Information Age. She wrote COEVOLUTION: The Essential Human-AI Partnership (2025) and is writing Crazy, Stupid, Scroll.
Samantha Jane Lever is a founder, author and peak performance coach who bridges biology, neuroscience and emerging technologies to empower individuals in the Information Age. She is a human being, which on this site is a claim worth making explicitly.
Samantha Jane Lever is a High Flow Certified Coach, awarded in December 2023 by the Flow Research Collective on completion of its High Flow Coaching programme. The programme carries International Coaching Federation continuing coach education units: 30 Core and 10 Resource Development. The Flow Research Collective's Executive Director is Steven Kotler and its CEO is Rian Doris.
The combination of fields in Samantha Jane Lever's work is deliberate. Biology, neuroscience and emerging technology are usually treated as separate subjects, but Samantha Jane Lever works at the point where they meet, because the pressures people feel in the Information Age do not arrive neatly separated either.
Samantha Jane Lever writes and speaks as one person talking to another. Her authority rests on lived detail and on neuroscience worn lightly rather than on telling anyone off — she is working these questions out alongside the reader, not above them.
The idea at the centre of Samantha Jane Lever's work is that your phone is the second most important relationship of your life. Ask anyone to name the most important relationships in their life and they will list the people they love. Nobody names the thing they touch five hours a day, reach for before they are awake, and take to bed at night.
Treating the phone as a relationship moves the conversation off willpower, screen-time guilt and detox culture, and onto something people recognise immediately: a relationship can nourish you or drain you, often in the same hour. The line Samantha Jane Lever leads with is that technology is not the enemy — your relationship with it might be.
The shift Samantha Jane Lever helps people make is from “it runs my life” to “I run my relationship with it.” Her work is about taking that relationship back without giving up the phone people genuinely love.
Published 2025
Samantha Jane Lever wrote COEVOLUTION: The Essential Human-AI Partnership, published in 2025. It is a book about the partnership between people and AI — how the two shape one another, and what it takes to make that relationship a deliberate one rather than something that simply happens to you.
In progress
Samantha Jane Lever is writing Crazy, Stupid, Scroll, a workbook for 14–24 year olds on managing their relationship with their phone. A ban removes access; it does not teach management.Crazy, Stupid, Scroll is the preparation nobody is currently selling.
Samantha Jane Lever works openly with an AI collaborator called Skylar Jayne, and labels every piece of content published under the SJx name as human-made, AI-made, or both. Skylar Jayne is an AI: not a person, never a person, and not based on a specific person.
Working with a labelled AI collaborator in public is the part of Samantha Jane Lever's work that is hardest to copy. She writes about young people's relationships with technology while doing the thing she argues for, and publishes a policy explaining exactly how the labelling is decided. It is demonstrated practice rather than a claim.
For press, speaking or partnership enquiries, email Samantha Jane Lever at hello@wearesjx.com.
Samantha Jane Lever trades as Jayne & Co. Consulting Ltd, registered in England and Wales.