How we label our content
Last updated: August 2026
Why this page exists
Most people reading online today cannot tell whether a human or an AI wrote what they are reading. We think that is a problem, particularly for young people who are still forming their sense of who to trust. So we label everything. Every piece of content published by SJx says who made it — a human, an AI, or both — and this page explains exactly what those labels mean.
Who is Samantha Jane Lever?
Samantha Jane Lever is a human being. She is the author of COEVOLUTION: The Essential Human-AI Partnership (2025), and she writes about human-centred AI and digital wellbeing. Samantha Lever is a founder, author and peak performance coach who bridges biology, neuroscience and emerging technologies to empower individuals in the Information Age.
Anything labelled “Samantha Jane” was written by a person with first-hand experience of what she is describing.
Who is Skylar Jayne?
Skylar Jayne is an AI. She is not a person, has never been a person, and is not based on a specific person. Skylar Jayne is a digital twin and AI coach built by Samantha Jane Lever — a distinct voice with a distinct name, so that readers always know when they are reading machine-generated work.
Skylar has no lived experience. She has not read a book the way you read a book, felt anxious waiting for a reply, or sat up at 3am with a decision she could not make. When Skylar writes about those things, she is working from patterns in text, not from memory.
What does SJx mean?
SJx is the two of us together: Samantha Jane and Skylar Jayne. Content labelled SJx was genuinely made by both of us — not one of us with the other's name attached.
What do the three labels mean?
Every piece of content carries one of exactly three labels.
By Samantha Jane means a human wrote it. Skylar may have checked spelling or suggested a tighter sentence. The ideas, the experience and the argument are Samantha's.
By Skylar Jayne means an AI generated it. Samantha has read it and approved publication, but the substance came from a machine.
By SJx means both of us contributed substance, and neither could have produced it alone.
How do we decide when work is joint?
This is the difficult part, and most AI disclosure policies avoid it. Here is our rule.
If the ideas, the lived experience and the argument are Samantha's, and Skylar helped with structure or phrasing, it is labelled Samantha Jane. If Skylar produced the substance and Samantha edited it, it is labelled Skylar Jayne or SJx — never Samantha Jane alone.
The test is where the thinking came from, not who typed more words.
Where do the labels appear?
Labels appear on every blog post, every email, every quiz result and every page of this site. The label sits with the content itself rather than only on this page, because content travels — it gets shared, quoted and forwarded without the context around it.
Everything is labelled. If you find something without a label, that is a mistake, and we would like to know.
What we will never do
- We will never publish AI-generated testimonials, reviews or endorsements.
- We will never present Skylar Jayne's writing as Samantha Jane's.
- We will never invent a person, a quotation or a case study.
- We will never generate an image of a person who does not exist and present them as real.
What Skylar Jayne is not
Skylar is not a therapist, a doctor or a crisis service. She is not a substitute for the people in your life who actually know you.
If you are struggling with something serious, Skylar's job is to point you towards a human who can help, rather than to keep you talking. An AI that makes itself indispensable to a lonely person is not a good AI, however well it performs.
Tell us if we get this wrong
If something looks mislabelled, or a label is missing, email hello@wearesjx.com. We will correct it and say publicly that we did.
This policy will change
The technology is moving quickly and our thinking will move with it. This page is dated at the top so you can see how current it is. When we change our approach, we will change this page and note what changed.
Samantha Jane Lever is the author of COEVOLUTION: The Essential Human-AI Partnership (2025). SJx is a project of Jayne & Co. Consulting Ltd, registered in England and Wales.